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Founded in 1979 in Zhejiang, China Daerq Office Equipment Co., Ltd. is valentine typewriter manufacturer and designer of office products, school products and stationery. We have engineering development and designing department, mold research department, plastic injection department, printing department, assembling department, sewing department and PVC production department. Owing to hard working of every staff, we have been grown up fast, having accumulated plentiful experience of production, valentine typewriters design and manufacture. Our company has passed ISO9001 International Quality Certification, and all of our products have the characteristics of easy operation, long lifespan, and beauty figures.
valentine typewriter
Inspiration
Looking to such personal items as a jacket or a pen, Sottsass designed the Valentine portable typewriter to have a casual ease and appeal. Scaled smaller than traditional typewriters and lighter in weight than most portables, the Valentine proved to be as pragmatic as it was visually striking.
Intuition. Intended by designer and architect Ettore Sottsass to be the “anti-machine machine,” the Valentine made a vivid statement in a market dominated by somber appliances. The colorful plastic casing brought a sense of emotion to the typewriter, serving to differentiate it in store windows and newly inspire the literary crowd. Empathy
According to Sottsass, the Valentine "was invented for use any place except in an office...to keep amateur poets company on quiet Sundays in the country or to provide a highly colored object on a table in [an] apartment...Built around the commonest mass-produced mechanism, the works inside a typewriter, it may also seem to be an unpretentious toy."
valentine typewriters
Ettore Sottsass, (1917-) designer and ardent design philosopher, worked throughout his career to shake the static ways in which people thought about design and to try to create a body of work outside of what he thought were "hierarchic bureaucratic structures of industry." Although Sottsass was born in Austria, he studied at the Turin Polytechnic and is identified as one of the major forces behind the immense wave of design that began flowing out of Italy after the war. His main interest was in creating objects that challenged the icons of Italian design that he felt functioned in terms of status and money. His work teeters on the very edge of the anti-design movement, constantly questioning and rethinking ideas and processes. He never ceased to imply the importance of design in society, however, stating that, "to me design...is a way of discussing life. It is a way of discussing society, politics, eroticism, food and even design."
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